Diploma in Hotel Business Management

Develop the essential skills needed for a successful career in Hotel Operations.

DIPLOMA IN HOTEL BUSINESS MANAGEMENT

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The goal of EVS Hotel-Pro professional development training is to develop industry leaders who will manage from a greater place of understanding of the world and the various people and cultures within it. Participants will learn how to inspire and motivate people of various backgrounds to achieve common business goals.

This 10 module program is designed for those who have completed their secondary education and are looking for a career in the hospitality/tourism industry or the international business sector. The program has a dual focus on developing a broad understanding of the operational aspects of the international hotel industry and building knowledge of key business and management principles. At 100% study time this course should take 6 months to complete

EVS Hotel-Pro's Diploma in Hotel Business Management features both historical perspectives and discussions of new trends in a variety of sectors. Our goal is to provide students with the most up-to-date content with the intent that the next generation of hospitality leaders will be fully prepared to great the challenges of this dynamic industry..

You will learn:

 - Successful hospitality leadership in a diverse workforce

 - Maintaining a strong sense of integrity while providing a quality product or service

 - Inspiring and motivating people of various backgrounds and cultures  -

 - Working within a business climate characterized by rapid change and globalization

Course Curriculum

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Your own career choice is probably the most important management decision that you will ever make—at least from your point of view. This chapter has been designed, therefore, to help you analyze a career in the hospitality industry and correlate that analysis with your personal, professional, and educational experiences. It will also help prepare you for the first career decision you make just before or after you graduate. This chapter discusses the career decisions that are ahead of you over the coming weeks and months

Hotel Business Management Diploma - Module 1 Contents Detail

Module 1 

Module 1 The Hotel Industry and You 

What Is Hospitality Management? 

• The Manager’s Role in the Hospitality Industry 

 • Why Study in a Hospitality Management Program? 

 • Employment Opportunities 

• Planning a Career 

• The Meaning of Work 

• Employment as an Important Part of Your Education 

• Profiting from Work Experience 

 • Getting a Job 

• Getting in the Door 

 • Employment at Graduation 

• Goals and Objectives: The Strategy of Job Placement 

 • The Outlook for Hospitality 

• Globalization 

• Summary 

• Key Words and Concepts 

 • Review Questions & Submissions 

 • Course Work Submissions ;

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In this Module, we look at hotel as a set of products and services that have evolved out of guest needs and preferences.

Hotel Business Management Diploma - Module 2 - Forces Affecting Growth and Change -

Module 2

Forces Affecting Growth & Change

 

·         Managing Change Demand

·         The Changing Age Composition of Our Population

·         Diversity and Cultural Change

·         Supply

·         Land and Its Produce          -

·         Labour

·         Workforce Diversity

·         The Impact of Labour Scarcity

·         Summary

·         Key Words and Concepts

·         Review Questions & Submissions

·         Course Work Submissions



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Hotels are a capital-intensive business, and so capital plays a major role in shaping the hotel business. Until the recent recession, hotel enjoyed a major inflow of funds from a variety of sources As the economy declined, so did these sources of capital.

This industry is also cyclical and is characterized by long lead times on projects. As a result, supply and demand changes are not always as straightforward as they might appear.​ The argument for understanding the economics of hotel and its capital structure are numerous.

One day you may want to be an entrepreneur and consider becoming an owner, partner, or franchisee of a hotel operation. You could also one day work in a corporate office of a hotel company where you are directly involved in determining potential locations for new properties and working on the financing packages for the company’s growth. Even as a manager in a hotel, it is advantageous to understand the economics of hotel and its capital structure.

A thorough understanding of the economic variables involved can facilitate your role in maximizing the profitability of your particular property for the owners or corporation.​

Hotel Business Management Diploma - Module 3 - Forces Shaping The Hotel Industry - Contents Detail

Module 3

Forces Shaping The Hotel Industry

 

  • ·         The Economics of the Hotel Business
  • ·         A Cyclical Business
  • ·         Hotel Cycles and Financial Performance
  • ·         RevPAR
  • ·         Hotels as Real Estate
  • ·         International Hotel Development
  • ·         Private Equity Investments
  • ·         The Securitization of the Hotel Industry
  • ·         Hazards of Public Ownership
  • ·         Dimensions of the Hotel Investment Decision
  • ·         Financial - An Operating Business
  • ·         Segmentation: For Guests or Developers?
  • ·         Management Companies
  • ·          Asset Management
  • ·         Entrepreneurial Opportunities
  • ·         Summary
  • ·         Key Words and Concepts
  • ·         Review Questions & Submissions
  • ·         Course Work Submissions

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In this module , we are concerned with competition in hotels. ​ We use the marketing mix as a framework for the analysis of competition.​

First, however, we must consider the somewhat special conditions in hotels under which this competition takes place. ​

Then it is necessary to describe the way in which the marketing mix is applied to hotel. Finally, we use this perspective to consider the competitive practices of the industry.​

Hotel Business Management Diploma - Module 4 - Competition in the Hotel Industry - Contents Detail

Module 4

Competition in the Hotel Industry

 

                     The Conditions of Competition

·         A Fragmented Market - A Cyclical Market  -Cost  Structure - Securitization

·         Technological Revolution

·         The Marketing Mix in Lodging

·         Competitive Tactics

·         Product in a Segmented Market

·         Food Service -Other Services and Amenities

·         Systemwide Services

·         Price and Pricing Tactics

·         Yield Management

·         Place—and Places

·         Location - Distribution Channels

·         Promotion: Marketing Communication

·         Advertising in Mass Media Advertising on the Internet

·         Sales Promotion

·         Summary

·         Key Words and Concepts

·         Review Questions & Submissions

  • Course Work Submissions
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Europeans and North Americans, especially management students, are so management conscious that we often forget how new a field of thought and kind of work management actually is. Like any growing idea, management is still moving toward maturity.

As a student, therefore, you would be wise to be skeptical about any “eternal truths” or unchanging principles you may hear associated with the field of management. One useful way to develop a sense of management as a growing and changing field is to review its brief history.

This module conducts such a tour.

​ Management practices and innovations have had a profound impact on the hospitality industry. ​ In this chapter, we examine closely organizations that pioneered the development and application of modern management in the hospitality industry.​

Certified Hospitality Manager Diploma - Module 5 - Management - a New way of thining - Contents Detail

Module 5

Management – a New Way of Thinking

                     Management and Supervision

                     The Economizing Society

                     The Managerial Revolution

                     Taylor: The Work Process Focus               - Fayol: Administrative Management

                     Human Relations: Work as a Social Process - Implications for the Modern Hospitality Manager

                     Management: A Dynamic Force in a Changing Industry

                     Statler: The First “National” Hospitality System - Stouffer’s Modern Management Techniques

                     The Building of Complex Hospitality Systems

                     What Is Management?

                     What Is Our Business?               

                     In Business for Yourself?

                     Summary

                     Key Words and Concepts

                     Review Questions

                     Internet Exercises​ ​

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Planning is a necessary everyday activity both in life and in managing. Planning should go on at every level of the organization, from dishwasher to the chair of the board.

Unfortunately, it often gets overlooked at all these levels. Planning for your life’s work is as essential as planning today’s menu.

Accordingly, this module presents planning as an active process related to both long- range organizational goals and day-to-day work. Although the concepts we present are most clearly related to planning in organizations, they need only be adapted to be useful to students considering their career goals.​

Hotel Business Management Diploma - Module 6 - Planning in Hospitality Management - Contents Detail

Module 6

Planning in Hospitality Management

 

                     Why Study Planning?

                     Planning in Organizations

                     Some Planning Concepts

                     Goal Setting

                     Characteristics of Well-Thought-Out Goals - Goal Congruence

                     Goals and Policies

                     Planning in Operations

                     Strategic Issues - From Strategy to Tactics

                     The Individual Worker as Planner

                     Planning as a Personal Process

                     Long-Range Planning Tools

                     Return on Investment - Cost-Benefit Analysis

                     Summary

                     Key Words and Concepts

                     Review Questions

                     Internet Exercises​ ​

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This module discusses the way people come together to work, an enjoyable and interesting subject.

In a “society of institutions,” to use Peter Drucker’s words, knowing how institutions get put together can also help guide both work and life. Working relationships are rarely arbitrary.

More- over, an understanding of the limits of authority—and the limits on accepting authority—is essential to someone building a career in managing and supervising others. We are all on the receiving end of organizational decisions and the exercise of authority from time to time.

The basic argument is that understanding how management organizes will help you polish your hospitality management skills.​

Certified Hospitality Manager Diploma - Module 7 - Organization in the Hospitality Industry - Contents Detail

Module 7

Organization in the Hospitality Industry

 

                     Authority: The Cement of Organizations

                     The Basis of Authority -Authority and Responsibility-Authority: A Summary

                     Departmentalization

                     The Delegation of Authority -Span of Control- Bases for Departmentalization

                     Line and Staff

                     Line Management

                     Staff Support

                     Issues in Organizing

                     Functional Staff Authority -Increasing the Span of Control: Empowering Managers

                     Committees   Bureaucracy

                     Ad Hocracy

                     Summary

                     Key Words and Concepts

                     Review Questions

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One of the major contributions made by Frederick Taylor and scientific management theory was the principle of fitting the right person to the job rather than hiring just whoever came along. Accordingly, modern hospitality management has developed effective procedures for selecting employees. ​ This trend has been helpful because personal service and personal interaction with a guest are crucial to our field.

Since a hospitality firm spends somewhere between 20 and 40 percent of its revenue on direct and indirect wage costs, an understanding of the management function concerned with managing human resources has become essential to the education of managers in our industry.​

Certified Hospitality Manager Diploma - Module 8 - Human Resources Management - Contents Detail

Module 8

Human Resource Management within the Hospitality Industry

 

                     Issues in Human Resources Management Fitting People to Jobs

                     Job Descriptions

                     Recruiting

                     Internal Sources - External Sources

                     Segmenting the Employee Market

                     Selection and Employment

                     Selection      

                     Orientation

                     Training

                     Management Training               

                     On the Job Training - Everybody gets trained

                     Retaining Employees

                     Staff Planning

                     Job and Work Needs  

                     Part Time Employees 

                     Computerized Scheduling

                     Summary​ ​

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If you’ve ever found yourself working on too many projects at once and suddenly felt the need to sit down and figure out just what you’re getting done, you will understand how important it is to control projects before they begin to control you. ​

A hospitality system has so many varied activities that the control function is absolutely essential to its efficiency and success.

​ In this module, therefore, we explore the ways in which organizations measure their results against goals—how they appraise exactly what they are getting done.​

Control is too often thought of as exclusively something for accountants to address. However, nothing could be further from the truth. The information from control systems exists, first and foremost, to guide management action. In fact, in hospitality operations, control information often does not even enter the accounting stream; it may not even be numerical. Although whole courses—indeed, entire curricula, such as accounting—are devoted to a detailed study of control, our purpose here is more basic:

We want you to see control as the heart of hospitality management​

Certified Hospitality Manager Diploma - Module 9 - Control in Hospitality Management- Contents Detail

Module 9

CONTROL IN HOSPITALITY MANAGEMENT

                     The Importance of Control

                     Control and the “Cybernetic Loop”

                     Control Through Management Action Characteristics of Control Systems

                     Tools for Control

                     Financial Accounting

                     Managerial Accounting 

                     Decision Accounting

                     Summary

                     Key Words and Concepts

                     Review Questions

  •                      Internet Exercises​ ​

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The most visible work the manager does is to function as the leader of the work group: giving orders and instructions to employees, checking employee performance, and commending or correcting that performance.

This module describes this work first as a function of worker needs and then as a function of the manager and his or her abilities. We intend for this module to help you develop a style of leadership that suits you personally.​

Certified Hospitality Manager Diploma - Module 10 - Leadership and Directing in Hospitality Management - Contents Detail

Module 10

LEADERSHIP AND DIRECTING IN HOSPITALITY MANAGEMENT

                     Leadership as Viewed by Social Scientists

                     Relationship to Other Management Functions

                     Why People Follow Up

                     Necessity as Work Motivation Advantage as Work Motivation

                     Personal Satisfaction as Work Motivation

                     Independence as Work Motivation

                     Money as Work Motivation

                     Company Policy as Work Motivation

                     Does Happiness Lead to Productivity?

                     Leadership Theories

                     Three Important Elements of Modern Leadership Participation

                     Communication

                     Barriers to Communication Gateways to Communication

                     The Elements of Leading and Directing

                     Leadership and Change

                     Developing Your Own Leadership Style Summary

                     Key Words and Concepts

                     Review Questions

                     Internet Exercises​ ​

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Registration takes about 5 minutes. Then, begin your course and continue at your own pace
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Course Work

Successfully complete all 10 of EVS Hotel-Pro's Management Modules. The full program takes around 7 months to complete if you study 2 - 3 hours a day.....

You will earn

Internationally recognised and accredited Hotel Business Management Diploma

Cost: $ 2,100

OR, make 4 easy payments.

Begin Today for only $450.00

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BENEFITS OF THE HOTEL BUSINESS MANAGEMENT DIPLOMA PROGRAM

This online hospitality training program provides participants with a strong hospitality management foundation while inspiring and teaching work ethics, cultural understanding, and the leadership skills needed to function effectively anywhere in the world. A professional development diploma from EVS Hotel-Pro World Campus provides you with the competitive edge needed for success in the hospitality industry by:

Focusing on hospitality management and employability traits that industry leaders have identified as being essential for a successful career in hospitality.

Providing valuable opportunities for professional development and emphasizing personal leadership development within a global perspective.

Developing an understanding of other cultures, traditions, and beliefs and your ability to work within and manage a multicultural workplace.

Acknowledging that you possess the skills and competencies required for success in your position.

Demonstrating your commitment to professional development in your career.

Sending a message to potential employers that you are motivated to learn and driven to succeed.

EVS Hotel-Pro's Diploma programs emphasize mastery of the following key areas:

People/Leadership Skills Enriched with Multicultural Understanding & Awareness -  Individuals will learn how to effectively communicate, manage, and lead with strong cultural awareness and understanding of diverse cultures.

Language & Business Communication Skills  - Students will learn enhanced language and business communication skills which are required for effective communication.

International Business & Management Skills -  This Diploma program gives emphasis to the exercise of effective business management skills, enriched with an international perspective.

Technology Skills & Preparedness -  Technology preparedness is a pillar for global competitiveness. A solid grasp of fast changing technology calls for individuals who possess a high level of comfort and mastery.

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Schools, Universities, and Corporate

EVS Hotel-Pro's World Campus curriculum is available to Universities, High Schools, and Corporate Training, all around the world!

Academic institutions are in a race towards developing graduates who are equipped to meet the demands of the global community. Global competitiveness is the direction that schools everywhere are headed for in developing their graduates. AHA courses are aimed to enhance and internationalize the hospitality and business curriculum of educational institutions anywhere in the world. EVS Hotel-Pro's professional development diploma programs and career development certificate courses are industry recognized and registered with the Council for Hospitality Management Education in the UK, and the Council for Hospitality and Restaurant Industry Education in Europe, allowing business and hospitality students to earn a recognized International credential.

EVS Hotel-Pro's courses have been designed for college and university programs and can be used to complement an existing course such as an Internship Preparatory course or can be used as a course supplement and resource.

Career readiness and employability skills also known as transferable skills, have become a critical part of education. Employers are seeking graduates with a combination of skills that fall under this career readiness and employability umbrella that include such things as soft skills or people skills, customer service skills and life skills. These skills include: effective non-verbal and verbal communication, problem solving, being a team player, accepting responsibility, having a positive attitude, showing good character and time management.

EVS Hotel-Pro's World Campus is a Swedish licensed post-secondary virtual school, aimed to complement the curriculum of high schools. EVS Hotel-Pro's career and professional development courses, licensed by the Commission on Hotel & Restaurant Industry(CHRIE) in the EU, give emphasis to key employability traits and multicultural skills needed for success in today's diverse workforce.

Customer retention is all about customer service and customer service is all about employee morale, motivation and training. EVS Hotel-Pro's online certificate courses assists employers with both. It's estimated that 80% of lost customers don't return because of bad service. EVS Hotel-Pro World Campus will give your employees the skills they need to not just satisfy customers, but to keep them returning to your business again and again.

Since 2016, the EVS Hotel-Pro has had one singular pursuit, "to motivate and inspire employees to deliver excellent service, and to achieve an Excellent Hospitality Attitude. Through ES Hotel-Pro's World Campus, companies can now take advantage of our proven techniques and affordable customer service and management training courses. All courses are taken fully online and can be completed at your employee's own time and pace.

Are you looking to enhance your hospitality and business curriculum?

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